Branding
A Slice of Korean Heritage
Daltokki is a dessert brand bringing traditional Korean rice cakes to the Indian community, blending authenticity with approachability.
Year :
2023
Industry :
Dessert
Client :
Daltokki
Project Duration :
4 weeks
About :
Daltokki is a dessert brand dedicated to making traditional Korean rice cakes more accessible and enjoyable for the Indian community. By blending authenticity with approachability, it brings a taste of Korean heritage to a new audience.
Daltokki,” which means “moon rabbit” in Korean, draws from East Asian folklore where a rabbit is said to live on the moon, often seen pounding rice cakes.
Conceptalisation :
The logo merges a rabbit with the ambience of a nocturnal sky. It features a dreamy scene of the rabbit gazing up at the moon, set against a backdrop inspired by mythology. This symbolic composition evokes a sense of wonder and serenity. The refined design integrates seamlessly with the overall serif font, adding an element of sophistication and charm.
Visual Identity Design :
The Daltokki concept acts as both a storytelling anchor and a design guide for the brand’s visual identity. By drawing from the folklore of the “moon rabbit,” it creates a rich emotional and cultural narrative that audiences can connect with, even across borders. The dreamy, nocturnal imagery not only establishes a unique, recognizable aesthetic but also helps set the tone for the brand, whimsical, serene, and steeped in tradition.
Colour Palette :
The color palette, featuring deep blue, soft beige, and accents of gold, enhances the logo’s aesthetic and complements its overall sense of opulence. Together, these hues evoke a feeling of night-time serenity and refined elegance, reinforcing the brand’s dreamlike, premium identity.
More Projects
Branding
A Slice of Korean Heritage
Daltokki is a dessert brand bringing traditional Korean rice cakes to the Indian community, blending authenticity with approachability.
Year :
2023
Industry :
Dessert
Client :
Daltokki
Project Duration :
4 weeks
About :
Daltokki is a dessert brand dedicated to making traditional Korean rice cakes more accessible and enjoyable for the Indian community. By blending authenticity with approachability, it brings a taste of Korean heritage to a new audience.
Daltokki,” which means “moon rabbit” in Korean, draws from East Asian folklore where a rabbit is said to live on the moon, often seen pounding rice cakes.
Conceptalisation :
The logo merges a rabbit with the ambience of a nocturnal sky. It features a dreamy scene of the rabbit gazing up at the moon, set against a backdrop inspired by mythology. This symbolic composition evokes a sense of wonder and serenity. The refined design integrates seamlessly with the overall serif font, adding an element of sophistication and charm.
Visual Identity Design :
The Daltokki concept acts as both a storytelling anchor and a design guide for the brand’s visual identity. By drawing from the folklore of the “moon rabbit,” it creates a rich emotional and cultural narrative that audiences can connect with, even across borders. The dreamy, nocturnal imagery not only establishes a unique, recognizable aesthetic but also helps set the tone for the brand, whimsical, serene, and steeped in tradition.
Colour Palette :
The color palette, featuring deep blue, soft beige, and accents of gold, enhances the logo’s aesthetic and complements its overall sense of opulence. Together, these hues evoke a feeling of night-time serenity and refined elegance, reinforcing the brand’s dreamlike, premium identity.
More Projects
Branding
A Slice of Korean Heritage
Daltokki is a dessert brand bringing traditional Korean rice cakes to the Indian community, blending authenticity with approachability.
Year :
2023
Industry :
Dessert
Client :
Daltokki
Project Duration :
4 weeks
About :
Daltokki is a dessert brand dedicated to making traditional Korean rice cakes more accessible and enjoyable for the Indian community. By blending authenticity with approachability, it brings a taste of Korean heritage to a new audience.
Daltokki,” which means “moon rabbit” in Korean, draws from East Asian folklore where a rabbit is said to live on the moon, often seen pounding rice cakes.
Conceptalisation :
The logo merges a rabbit with the ambience of a nocturnal sky. It features a dreamy scene of the rabbit gazing up at the moon, set against a backdrop inspired by mythology. This symbolic composition evokes a sense of wonder and serenity. The refined design integrates seamlessly with the overall serif font, adding an element of sophistication and charm.
Visual Identity Design :
The Daltokki concept acts as both a storytelling anchor and a design guide for the brand’s visual identity. By drawing from the folklore of the “moon rabbit,” it creates a rich emotional and cultural narrative that audiences can connect with, even across borders. The dreamy, nocturnal imagery not only establishes a unique, recognizable aesthetic but also helps set the tone for the brand, whimsical, serene, and steeped in tradition.
Colour Palette :
The color palette, featuring deep blue, soft beige, and accents of gold, enhances the logo’s aesthetic and complements its overall sense of opulence. Together, these hues evoke a feeling of night-time serenity and refined elegance, reinforcing the brand’s dreamlike, premium identity.