Branding
The Chocolate Trail
TriCous is a premium chocolate brand crafting artisanal chocolates. This “Tree to Bar” range tells the story of cacao’s journey from bean to bar, highlighting organic, hand-picked beans and the brand’s most luxurious offerings.
Year :
2020
Industry :
Chocolate
Client :
Tricous
Project Duration :
1 month
About :
TriCous is a premium chocolate brand specializing in artisanal chocolates.
'Tree To Bar' was the concept for this range of chocolates. A story to be told through the packaging, depicting the journey of a cocoa bean to a chocolate bar. The Client wanted to emphasize the use of organic, hand-picked cacao beans and their most luxurious chocolate range through this design.
*Project ownership rights belong to one2one studios*
Conceptualisation :
‘TriCous’ & 'Tree To Bar' have a thing in common - the letter 'T'. The Cacao Tree is the hero of the packaging that signifies the handpicked Cacao beans being organically formed into liquid chocolate which is later moulded into the bar. These two primary concepts have been amalgamated into the ‘T’-tree which forms the central element of the design.
The composition is set in a landscape scene to represent the organic nature of the product. The design attempts to capture this flow from bean to liquid chocolate to the final bar bringing life to the central concept of ‘Tree to Bar’.
Visual Identity Design :
The identity embodies a clean & suave approach. The logotype is a modern serif font mirroring the elegance of the brand. It is balanced with a vintage enclosure signifying timeless luxury.
The cocoa beans hung from the bottom strengthens the brand context.
Colour Palette :
The colours used are deep blue & pastel pink/gold/rose gold that exudes the regality of the chocolate brand.
More Projects
Branding
The Chocolate Trail
TriCous is a premium chocolate brand crafting artisanal chocolates. This “Tree to Bar” range tells the story of cacao’s journey from bean to bar, highlighting organic, hand-picked beans and the brand’s most luxurious offerings.
Year :
2020
Industry :
Chocolate
Client :
Tricous
Project Duration :
1 month
About :
TriCous is a premium chocolate brand specializing in artisanal chocolates.
'Tree To Bar' was the concept for this range of chocolates. A story to be told through the packaging, depicting the journey of a cocoa bean to a chocolate bar. The Client wanted to emphasize the use of organic, hand-picked cacao beans and their most luxurious chocolate range through this design.
*Project ownership rights belong to one2one studios*
Conceptualisation :
‘TriCous’ & 'Tree To Bar' have a thing in common - the letter 'T'. The Cacao Tree is the hero of the packaging that signifies the handpicked Cacao beans being organically formed into liquid chocolate which is later moulded into the bar. These two primary concepts have been amalgamated into the ‘T’-tree which forms the central element of the design.
The composition is set in a landscape scene to represent the organic nature of the product. The design attempts to capture this flow from bean to liquid chocolate to the final bar bringing life to the central concept of ‘Tree to Bar’.
Visual Identity Design :
The identity embodies a clean & suave approach. The logotype is a modern serif font mirroring the elegance of the brand. It is balanced with a vintage enclosure signifying timeless luxury.
The cocoa beans hung from the bottom strengthens the brand context.
Colour Palette :
The colours used are deep blue & pastel pink/gold/rose gold that exudes the regality of the chocolate brand.
More Projects
Branding
The Chocolate Trail
TriCous is a premium chocolate brand crafting artisanal chocolates. This “Tree to Bar” range tells the story of cacao’s journey from bean to bar, highlighting organic, hand-picked beans and the brand’s most luxurious offerings.
Year :
2020
Industry :
Chocolate
Client :
Tricous
Project Duration :
1 month
About :
TriCous is a premium chocolate brand specializing in artisanal chocolates.
'Tree To Bar' was the concept for this range of chocolates. A story to be told through the packaging, depicting the journey of a cocoa bean to a chocolate bar. The Client wanted to emphasize the use of organic, hand-picked cacao beans and their most luxurious chocolate range through this design.
*Project ownership rights belong to one2one studios*
Conceptualisation :
‘TriCous’ & 'Tree To Bar' have a thing in common - the letter 'T'. The Cacao Tree is the hero of the packaging that signifies the handpicked Cacao beans being organically formed into liquid chocolate which is later moulded into the bar. These two primary concepts have been amalgamated into the ‘T’-tree which forms the central element of the design.
The composition is set in a landscape scene to represent the organic nature of the product. The design attempts to capture this flow from bean to liquid chocolate to the final bar bringing life to the central concept of ‘Tree to Bar’.
Visual Identity Design :
The identity embodies a clean & suave approach. The logotype is a modern serif font mirroring the elegance of the brand. It is balanced with a vintage enclosure signifying timeless luxury.
The cocoa beans hung from the bottom strengthens the brand context.
Colour Palette :
The colours used are deep blue & pastel pink/gold/rose gold that exudes the regality of the chocolate brand.