Graphic Design
Flavours of Maharashtra
Chaizeit celebrates traditional Maharashtrian snacks, offering familiar flavours made with honesty and a touch of nostalgia.
Year :
2022
Industry :
FMCG
Client :
Chaizeit
Project Duration :
3 weeks
About :
Chaizeit is a brand that celebrates the essence of traditional Maharashtrian snacks. It focuses on keeping the flavours authentic and rooted in culture, while presenting them in a way that feels clean and slightly premium. Every product carries a sense of nostalgia and comfort, making Chaizeit a go-to for anyone who enjoys honest, home-style snacking.
*Project ownership rights belong to one2one studios*
Conceptualisation :
Chaizeit was built around the idea of celebrating traditional Maharashtrian snacks in an honest, nostalgic way. The concept keeps the brand rooted in culture while presenting it in a clean, approachable, and slightly premium manner. The visuals draw from familiar motifs and colours that reflect the warmth and authenticity of the snacks.
Packaging :
The packaging keeps a traditional look with a hint of premiumness. Cultural patterns, illustrations, and earthy tones give it a strong Maharashtrian identity, while the clean layout ensures the design stays modern and easy to read. The aim was to create a pack that feels authentic, warm, and visually rich without losing simplicity.
Colour Palette :
The colour palette uses warm shades like reds, yellows, and oranges, tones that instantly feel inviting and appetising. These colours help bring out the traditional, homely feel of Maharashtrian snacks while adding a tempting, flavourful emotion to the packaging. The warmth of the palette also supports the brand’s nostalgic and comforting personality.
More Projects
Graphic Design
Flavours of Maharashtra
Chaizeit celebrates traditional Maharashtrian snacks, offering familiar flavours made with honesty and a touch of nostalgia.
Year :
2022
Industry :
FMCG
Client :
Chaizeit
Project Duration :
3 weeks
About :
Chaizeit is a brand that celebrates the essence of traditional Maharashtrian snacks. It focuses on keeping the flavours authentic and rooted in culture, while presenting them in a way that feels clean and slightly premium. Every product carries a sense of nostalgia and comfort, making Chaizeit a go-to for anyone who enjoys honest, home-style snacking.
*Project ownership rights belong to one2one studios*
Conceptualisation :
Chaizeit was built around the idea of celebrating traditional Maharashtrian snacks in an honest, nostalgic way. The concept keeps the brand rooted in culture while presenting it in a clean, approachable, and slightly premium manner. The visuals draw from familiar motifs and colours that reflect the warmth and authenticity of the snacks.
Packaging :
The packaging keeps a traditional look with a hint of premiumness. Cultural patterns, illustrations, and earthy tones give it a strong Maharashtrian identity, while the clean layout ensures the design stays modern and easy to read. The aim was to create a pack that feels authentic, warm, and visually rich without losing simplicity.
Colour Palette :
The colour palette uses warm shades like reds, yellows, and oranges, tones that instantly feel inviting and appetising. These colours help bring out the traditional, homely feel of Maharashtrian snacks while adding a tempting, flavourful emotion to the packaging. The warmth of the palette also supports the brand’s nostalgic and comforting personality.
More Projects
Graphic Design
Flavours of Maharashtra
Chaizeit celebrates traditional Maharashtrian snacks, offering familiar flavours made with honesty and a touch of nostalgia.
Year :
2022
Industry :
FMCG
Client :
Chaizeit
Project Duration :
3 weeks
About :
Chaizeit is a brand that celebrates the essence of traditional Maharashtrian snacks. It focuses on keeping the flavours authentic and rooted in culture, while presenting them in a way that feels clean and slightly premium. Every product carries a sense of nostalgia and comfort, making Chaizeit a go-to for anyone who enjoys honest, home-style snacking.
*Project ownership rights belong to one2one studios*
Conceptualisation :
Chaizeit was built around the idea of celebrating traditional Maharashtrian snacks in an honest, nostalgic way. The concept keeps the brand rooted in culture while presenting it in a clean, approachable, and slightly premium manner. The visuals draw from familiar motifs and colours that reflect the warmth and authenticity of the snacks.
Packaging :
The packaging keeps a traditional look with a hint of premiumness. Cultural patterns, illustrations, and earthy tones give it a strong Maharashtrian identity, while the clean layout ensures the design stays modern and easy to read. The aim was to create a pack that feels authentic, warm, and visually rich without losing simplicity.
Colour Palette :
The colour palette uses warm shades like reds, yellows, and oranges, tones that instantly feel inviting and appetising. These colours help bring out the traditional, homely feel of Maharashtrian snacks while adding a tempting, flavourful emotion to the packaging. The warmth of the palette also supports the brand’s nostalgic and comforting personality.